synQup iPaaS - flexible data integration

About the Extension

synQup is a cloud-based integration platform for managing e-commerce data. As a holistic iPaaS solution, synQup replaces individual interfaces between systems and ensures standardised integration of various data sources in a single central integration platform. In addition, the flexible and scalable middleware also supports data migration, data management, data security and data automation.

Shopware 6 integration

The synQup Shopware 6 Connector Shopware 6 Connector offers the possibility to fill over 90 % of the Shopware backend via synQup and thus achieves an unprecedented depth of integration in the Shopware world.

Unlike many other providers, synQup does not offer a standardised all-in-one solution with rigid specifications. The platform is so flexible that it can be adapted 100% to the customer's circumstances.Even extremely customised systems far removed from the standard are no problem for us. Any interfaces and data formats can be easily connected to the Shopware interface thanks to our iPaaS solution.

Thanks to its modular design, synQup offers unlimited flexibility. New technologies and systems can be easily added or replaced at any time. This means that synQup is maximally scalable and adapts to the individual growth of each company.

synQup offers an open cloud approach, which means that you can decide for yourself whether you want to host synQup in a public cloud, your own private cloud or on-premise.

The architecture of synQup is specially designed to be extremely adaptable in terms of system updates. As soon as Shopware performs an update, synQup creates fast compatibility in the connector so that the data transfer directly adapts all new features. While this is a challenge for other providers, with synQup you benefit from the latest features and security adjustments just a few days after the release of the latest Shopware update.

The synQup connectors have a high degree of standardisation, so that the reusability of the connections is extremely high and enables a high development speed.

With unique functionalities such as customised configuration views, an intelligent monitoring system or anomaly detection, synQup regularly responds to specific customer concerns and thus constantly ensures efficiency improvements.

In addition to GDPR-compliant data processing, synQup is particularly impressive in terms of data security thanks to its ability to manage critical infrastructures. High-security data can be processed with synQup at high processing speeds.

As part of the integration of synQup, in addition to the licence costs, further costs are incurred to integrate synQup into your e-commerce IT system landscape. We would be happy to check the costs for the implementation of your project in a scoping workshop and provide you with a quote. Simply get in touch with us!

ISO 27001 certified

Security is not an empty promise for us, but officially confirmed. synQup GmbH is certified according to DIN EN ISO/IEC 27001:2022. This internationally recognized standard stands for the highest standards in information security management - tested and confirmed by BFMT Audit GmbH.

For our customers, this means that their data is safe with us. We guarantee reliable data processing through clearly structured processes, regular checks and technical protective measures. The certification stands for trust, risk minimization and compliance with all relevant requirements. It applies to our services in the area of developing and providing a data integration and data migration platform that networks IT systems bidirectionally, transforms data, automates processes and enables efficient data management - supplemented by customized consulting services for complex requirements.

Powered by AI

In partnership with Shopware, synQup integrates every system of your IT landscape by transforming fragmented processes into automated, real-time workflows. By leveraging predictive AI, our iPaaS eliminates manual tasks and data silos, which empowers retailers to operate more efficiently, reduce costs, and scale faster - turning operational complexity into a competitive advantage.

Examples of how synQup uses AI: 

AI-supported data transformation for seamless communication

Systems don’t always speak the same language. For example, ERP field structures may not align 1:1 with your shop system. synQup uses AI to intelligently interpret and transform data for better scalabilty and faster implementation. A simple example: 10 different shades of the colour blue get normalized into one consistent value - "blue". Also poorly formatted data (e.g., from CSV or XML) is automatically normalized into a clean, standard format like JSON for easier processing.

AI-generated blueprints for accelerated integration

synQup creates reusable integration blueprints using AI. These templates connect systems like PIM, ERP, CRM, CMS and online shops extremly fast and with minimal effort.

AI-enhanced product data peparation

Incomplete product data? No problem. synQup helps generate automated product descriptions, filters or attributes - enhancing data quality and boosting both customer experience and search relevance. Besides generating automatic descriptions, synQup also supports in quality rules or normalization.

AI-based data validation

Whether it’s legally required information (e.g., properties) or business-critical logic. synQup validates your data intelligently. Missing fields are identified and enriched automatically using AI-powered rules, ensuring your data flows remain compliant and operational.

AI-support for connectors

Prompt-based data transformation, automatic code generation, and smart mapping—how cool is that? With synQup, even non-developers can get started easily. Complex integration logic is simplified, setup time is reduced, and errors are minimized.